Coming back to my blog a few days after I wrote the piece about Yahoo!, the title struck me completely different than what I intended. Yahoo! podcasting site is closing sounds like the celebration of a Web site’s demise. I started thinking, in print, a negative story about Yahoo! can be a challenge to write. Here are a couple of hypothetical headlines:
Yahoo! Earnings Decline for a Second Straight Quarter
Yahoo! Executive Caught in a Compromising Position
Yahoo! Manager Injured in a Freak Boating Accident
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