Sometimes I sit in a chair and just kind of meditate about the mind of Steve Jobs. When I try to understand how he thinks and works, my mind starts going a million miles an hour.
Steve rarely seems to compromise his values. I can only guess at what his exact values, but he’s always consistent. That consistency has probably resulted in slower growth for Apple, but it’s resulted in a company that people love unlike any other. Now Apple is growing like crazy without the need to compromise.
Tonight, Apple releases an update to it’s operating system. It’s going to cost us about $180 for the family pack, and I can hardly wait! Why is that? What does Apple do so well to build anticipation for a new release? I’m not over-the-moon about a single new feature in Leopard, but I can’t wait to be at the release at 6 PM. I’m convinced that Apple’s in the business of selling excitement and anticipation more than hardware and software, and that’s what competitors can’t duplicate.
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