Confused by Color

Jason Kincaid wrote this piece on TechCrunch about a company called Color. It’s hilarious to read as Jason tries in vain to explain what a company called color hopes to convince Social to care about. Color was backed by Sequoia and raised more funding than Google did. Their first idea didn’t work so now they’re trying something else…

30-Second-Long Silent Video!

Rather than writing a status update on Facebook, with Color, you can shoot a 30-second audio-free video and let your friends guess what you’re doing. Maybe I’m misreading this, but I can almost hear Jason Kincaid laugh hysterically as he types this:

The original version of the Visit was actually a live video feed that could stream indefinitely — not just a 30 second clip. But Color CEO Bill Nguyen says that during the beta period at Texas A&M, students complained that these videos were too high-pressure. So Color restricted them to thirty seconds in length, and they also removed the audio. Nguyen explains that muted videos are much less stressful to record, as you don’t have to worry about what your friends are talking about, or any background noise.

This has to be the biggest waste of $41 Million in the history of start-ups.