The New Apple Headquarters, Henceforth AKA The Click Wheel
Apple just submitted updated plans for its new headquarters in Cupertino. The circular building was first unveiled by Steve Jobs at a Cupertino city council meeting (video below). It’s a glorious looking structure that is reminiscent of iPod Click Wheels. Therefore, I’m proposing to geeks everywhere that we refer to it as The Cupertino Click Wheel. From this circle, the world is played.
You can download and drool over the plans like I am. Just spread the word … we’re calling it the Click Wheel.
Here’s the original Steve Jobs city counsel presentation…
Thanks iPhone in Canada!
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Sorry Neal, but this is simply another case of a borrowed idea being given an Apple spin. Steve Jobs obviously wanted to mimic the world of intelligence gathering in his choice of architecture.
It’s clearly a copy of the GCHQ building (one of the UK’s three intelligence agencies http://www.gchq.gov.uk), that was built in Cheltenham, UK, 10 years ago! The GCHQ one is apparently known locally as the “Doughnut”. From the picture you’ve posted, I’d say the Apple one should be called the “Diet Doughnut”!
Thanks for the tip, Andrew! I wrote about it here: http://www.nealcampbell.com/2011/12/09/great-artists-steal-apples-new-hq-and-the-gchq/