Unless something falls through, our house will be sold next week. I guess technically, I’ll be a little homeless while my wife and I wrap up details of the divorce and I prepare for what’s next.

I’m planning to put stuff in storage and rent some short-term apartment while I prepare to go on that writing trip I wrote about a little over a week ago.

I’m drawn to Eastern Europe and I hope that’s where I’ll end up. The first place I considered was Thailand, but Thailand is a hot place and I’m happier in cooler climates (but Thai food is so good!). After Thailand, I considered Estonia. Estonia is an intriguing place because it’s a country that cares about technology. It’s where Skype was created. As I drifted around the map, I started to really focus on Budapest, Hungary, and then a couple days ago, I learned about Dubrovnik, Croatia. If you don’t know about Dubrovnik, take a look at these images! My best friend in college was from Poland and he taught me how to say “She has nice face” and “She has nice breast” in Polish, so if I choose Polland, I have something to say when I get there.

Really, I don’t know where I should go and really I doubt it matters. Life isn’t about the destination, it’s about the journey.

This is a trip about stretching myself and doing things outside of my comfort zone. I don’t particularly enjoy going to the grocery store alone. Staying in a hotel alone is even less fun. The idea of going to a different country without Luria’s partnership is the single most scary thing I can imagine and that’s exactly WHY I have to do it. Doing things that scare me tends to be worth it in the end because I grow. I want to grow. I also want to write. The main purpose of this trip is to write a book and I registered what I think is a great domain, awaytowrite.com. While I’m away, I will produce a show or maybe more than one that I will publish through Mevio.

If you know anyone in Eastern Europe who could answer questions, I’d appreciate an introduction. My email address is neal at geekbrief dot com.

For the last four years, my focus has been on building two brands from scratch: Cali Lewis and GeekBrief.TV. GeekBrief.TV has been a top technology podcast for four years running. Cali Lewis has 67,000+ followers on Twitter, and the most exciting thing for me is that the brands we built from scratch (and eating ramen noodles) have influence in the consumer electronics industry. That’s neat!

We recognized some really good strategies that can be replicated, and I’m now applying what we learned from building Cali’s brand to my personal brand. One of the things we did to grow her followers was to give things away. We didn’t do it often, but it was effective when we did. Scott Bourne is the king of using give-aways to grow his influence on Twitter, and I recommend studying what he does if it’s something you want to try.

Some people are only on Twitter to enter contests
This may not be shocking to anyone but me, but I was shocked to learn some people are only on Twitter to enter contests. They follow people to enter and Re-Tweet entries over and over again. I had an interaction with one woman who was working to make it as an assistant director in Hollywood. I asked her why she isn’t using Twitter to develop a personal brand. Her answer was she hadn’t thought to use Twitter like that. If she tweeted about her life as a struggling assistant director, it very well could be fascinating and who knows what that could lead to? I’m sure something more valuable than a chance iPad.

People are on Twitter for whatever reason it makes sense to them. Some of us are there for friends. Some of us are there for news and information. Some of us are there to market, and I guess some of us are there to win things. Almost once a day, someone told me they followed me for a chance to win the iPad, but they were glad they did because they got value from the information I share on Twitter. I learned that just because a person only tweets to enter a contest, it doesn’t mean they aren’t paying attention to who they’re following. It isn’t a two-way conversation for most of them, but ultimately if they weren’t interested in what I tweeted, they unfollowed when the contest ended.

A few people get mad if they don’t win
Every time we’ve given something away through Twitter or GeekBrief.TV, a few people have gotten upset with us after not winning. It isn’t something I really understand, but it’s good to prepare yourself for it so you’re not caught off guard. I try to respond sympathetically. My wish for every person who likes me or hates me is that they should have an iPad, so I’m disappointed for the people who didn’t win. The old commercial was about buying the world a Coke and everyone living in harmony. That sums up how I feel about iPads.

twitRand is limited by the Twitter API
twitRand is the best way I’ve found to pick a random follower, but the Twitter API has limitations that keep twitRand from being a perfect solution. From what I understand the best solution would involve sucking all the tweeted entries into a database and selecting from that. I had a conversation with someone after the contest ended and he might build something that does just that. I would pay a fee to a company that handles entries and insures the process is as fair as technically possible. I learned about tweetaways.com after the fact and that might have been the best solution, but at the time I announce the give away, twitRand was all I found.

Re-tweets work, but are they worth it?
Since I made the mistake of not developing my personal brand at the same time I worked on the Cali brand, I’ve had to correct that quickly. I’m still working on it and have a long way to go!

I don’t like the idea of contributing to noise on Twitter so I had to compromise THAT value in order to kickstart my personal branding campaign. Having people retweet my brand helped me increase my Twitter stats, but I’m sure it annoyed people too. One guy was so annoyed he created a parody twitter account and followed people who were following me. Some thought it was me. Ultimately, he made it clear he isn’t me and was just having fun at my expense and I can definitely live with that.

The biggest problem with the re-tweets is that I fear they’ll never end even though @TheNobber already one the iPad. Lots of people re-tweeted the links without ever going to Neal.TV to learn the details about the contest. All-in-all there were just over 6,000 tweets referencing Neal.TV during the time of the contest. Only a small number of people continue to tweet the link, but it could conceivable continue for a long, long time. Maybe I’ll start DMing them one at a time to let them know.

Overall, I’m happy with the results. There are things I would do different next time, but I can’t say the negatives outweigh the positives. After the contest ended, I lost about 150 followers and now the number is slowly growing again. The contest increased my numbers by almost 4000. Numbers in social media, when you’re doing it right, are about influence and credibility. My hope is that I either add value to people’s lives when I tweet, or that I make people smile by linking to something funny. My previous mission was to do whatever it took to help Cali succeed. I hope my new mission can be to help lots of other people succeed in using Web video to enhance their brands, and maybe I can continue to win along the way too.

The complexity that goes into making each person’s life unique is one of the reasons those of us who cling to the concepts of grace and mercy love those ideas so much. It’s easy for me to assume I understand someone’s life and situation and make judgements about it. Even though I try not to, I do it all the time. I see politicians on TV. I listen to what they say, I read about their lives, I watch how they act, and then I round out the picture with assumption. We do the same thing collectively with celebrities. We do the same thing with friends. The more we care about someone, the more willing we are to be to dig deep and get an accurate understanding of who a person is and what their life is about. Even with the people we’re closest to though, we only get a partial picture.

When we share bits and pieces of our lives 140 characters at a time on Twitter, people read what we write, take what they know about us and fill in the blanks.

One day earlier this month something facinating happend on Twitter. Anyone following @calilewis and @nealcampbell might have seen two tweets about Oscar Wilde, one from each of us. The easy assumption was that the two tweets were related. I tweeted, “@2degreesofalie Oscar Wilde.” One hour later Cali tweeted, “One can always be kind to people about whom one cares nothing. - Oscar Wilde”

Oscar Wilde is way off topic for both Cali and me. Anyone paying close attention to both of us would assume the two tweets were related. Since my tweet came first, it would be easy to assume Cali saw me tweet Oscar Wilde and then tweeted an Oscar Wilde quote. But she didn’t. She hadn’t read my tweets that day and I hadn’t read hers. My tweet was an answer to a trivia question. Cali just happend to tweet that Oscar Wilde quote an hour later by coincidence.

Last night I tweeted a reference to a Sarah Silverman tweet. I think Sarah is one of the most brilliant comedians alive, but if you don’t know her sense of humor, you could very easily be offended. I would re-tweet her all the time, but I don’t because I fear people reading wouldn’t get the jokes. Sarah tweeted, “F**k-ups always have friends named Neil.” I tweeted, “I feel the need to RT @SarahKSilverman, but I don’t feel comfortable re-tweeting salty language. ”

Someone made the assumption that my reference to that tweet had something to do with Cali. It didn’t have anything to do with anything other than Sarah making fun of the name “Neil” and me thinking her joke was funny just like I think most of her jokes are funny. I clarified everything with the guy on DM so everything is good, but I wanted to write this post because I’m working on assuming the best about people and sometimes it’s a challenge for me.

Sharing our lives with each other in real life and online is a risky proposition. We risk offending each other, hurting each other and even just misunderstanding each other. It’s even riskier when we share our lives 140 characters at a time. It’s also rewarding and well worth the risk. The reward of sharing our lives is that we encourage each other, inspire each other, and when were really lucky, we make each other smile.

1 Corinthians 13:12 says, “Now we see things imperfectly, like puzzling reflections in a mirror, but then we will see everything with perfect clarity. All that I know now is partial and incomplete, but then I will know everything completely, just as God now knows me completely.” It was written at a time when mirrors weren’t anything like what we have now. I think of  a reflection in water or a stainless steel pan when I read that. The verse is about understanding God, but the idea of seeing things imperfectly, or “in part” like the older translations say, applies to how we understand each other too.

My goal is to assume more good things about people than bad things. I don’t always reach that goal, but it’s still the goal.

I’ve said all I’m going to say about the personal part of what’s happening, but I thought it would be kind of cool to share how we’ve been producing the show from two locations.

Writing the show hasn’t changed much except that Luria writes much more than she did when she was here. It’s been interesting to see the different types of stories she chooses than me. I tend to write about gadgets. She tends to write about tech news and Web services like Google Docs. The Brief we will release today is about stuff we both wanted to cover. I wrote some of today’s show yesterday, some this morning and she wrote some to. Because of Google Docs, it’s always been easy to collaborate on a script.

After the script is done, Luria shoots it herself. She has our lights and the camera and the teleprompter. She shoots in front of a green screen in one take with one fixed shot and then she transfers one HUGE file to me, via FTP. The uncompressed footage is typically 4-8GB per episode. Sometimes it takes five hours, and really, that’s the biggest downside of the setup.

I have all the editing gear. As I download the file, I do preproduction graphics that will be used in the episode. When I have the file, I drag it into Final Cut Pro. It usually takes less than an hour to edit. Occasionally, when there are unusual graphics or video features in a particular episode, it takes longer.

I compress the show into three formats using Sorenson Squeeze. It does an excellent job, but it’s slow (and expensive). Then I upload the four formats to Mevio and post to the GeekBrief.TV Web site.

Except for news that needs to be more timely the workflow has worked well. It’s always fun to trouble shoot our way through new challenges.

I was blessed to be married to Luria for eleven years. She left home in January and just announced on her blog that she is divorcing me. We’ve continued to produce GeekBrief.TV together and I’ve tried everything I could to save the marriage. She wants something different and I wish her peace and joy. I loved her because of her kindness and she has continued to be kind to me throughout this transition.

I’ve been standing with one foot in my old life with her and one foot in my new life without her. How I feel depends on the direction I’m looking. I’ve had time to cry, pray, go to counseling, go to church, read books, talk to people who have gone through this before, and by now, I’m doing pretty okay. Pray for us both if you pray.

That’s all I’ll say about the personal stuff. Follow me on Twitter if you want to know what’s next professionally. It’s much more shiny and much more happy than this.

Thanks for watching!

Neal

This video isn’t in HD so it’s more fun to listen than to watch, but it’s our speech at Gnomedex in 2007. We kind of tell our New Media story and encourage anyone with an idea to “just start.”

Since November I’ve lost 36 pounds. A big part of that was giving up alcohol … martini’s in particular, which were about 200 calories each. I was in the closet this morning and none of my pants fit me. I looked down and saw a pair of Abercrombie chinos that belong to my wife. They’re pretty unisex looking, so I thought … what the heck, I’m sure they won’t fit. I tried ‘em on and they did! I tend not to get embarrassed all that easily, so I tweeted about it. @TomBraselton said put up or shut up. He tweeted that if I didn’t show pictures of me in the Chinos, it didn’t happen. Here ya go, Tom!

I’m still a little top heavy, but I think if I drop another 10 pounds, I might be able to borrow one of her bigger T-Shirts.

Most husband and wife stuff is private, but I disappointed my wife in a very public way and the only way to really apologize is to make it public.

One night last year, I think it was a Saturday, a tweet went out on Cali Lewis’ account about global warming being a hoax. It became a big controversy that ended with Leo Laporte saying he no longer wanted to work with her. People are split on the issue of anthropomorphic climate change so thousands of people rallied around her and thousands slammed her.

There is a major problem, though. She didn’t write that tweet and she didn’t hit the update button. I did.

Since we started GeekBrief.TV, I’ve studied media successes to learn techniques for growing an audience and keeping them interested. Publicly writing something controversial is usually a very good thing to do. You don’t loose as many people as seems logical because people want to stick around to see what you’ll do or say next.

When Cali found out what I did, it obviously it made her angry.  To her, politics is private and divisive. She doesn’t enjoy it in the least.

I apologized, but also argued my case about the benefits of the controversy. We had recently had dinner with John C. Dvorak and he explained how he has used controversy in his long career as a tech writer to keep people paying attention. I thought Cali bought-in to the idea of creating controversy, but I was wrong.

She was deeply hurt by what I did. She is the kindest person in the world and she didn’t want to embarrass me. She’s lived with letting everyone believe it came from her because of our relationship. The only way I can make it right is to publicly apologize.  A private apology is utterly insufficient because what I did pushed her into a public, political battle she didn’t want to fight. She lost friends and business opportunities because of what I did. I hope this blog post will mend some of those relationships.

I also want to apologize to friends of GeekBrief.TV and followers of Cali’s tweets. The controversy experiment just wasn’t worth it, especially without her participation. I’m sorry.

Our littlest dog Zoe woke me up early with a request to go outside. When I got back to the room, I couldn’t fall back asleep. We’re on a road trip from Dallas to Chicago because a couple friends who own a restaurant in Highland Park, IL are having a BBQ emergency and we decided to be spontaneous and support the meat.

Laying in bed, trying to go back to sleep, I was thinking about the next episode of GeekBrief.TV. It’s episode #400. Cali and I think celebrating round numbers is arbitrary. We’d much rather celebrate the episodes that are good–the ones that inspire funny comments and make people smile or laugh. The 400 number isn’t even accurate because we haven’t always given every episode a Brief number, and if you’re pedantically minded, like we are, celebrating 400 is celebrating an inaccuracy and it doesn’t compute.

The restaurant we’re traveling to is called Bluegrass. It was opened in Highland Park at the same time Cali and I opened a self-storage facility for Extra Space Storage next door. Jim Lederer and Chef Dave Teichman fed us well. In fact, when we were saving money like crazy to get out of debt and buy production equipment, Jim and Dave made us honorary Bluegrass employees and gave us an employee discount. The bar manager when Bluegrass opened, Brad Davis, introduced us to all manor of martinis. Brad was so charming and funny (and generous with his pours) that when Cali’s sister Ariane decided to move to Chicago from Atlanta, we looked forward to introducing Brad to Ariane. We fell in love with martinis and Brad fell in love with Ariane. She fell in love with him too.

So far about 30 people have RSVP’d for the Emergency BBQ Meetup, and it just hit me! Brief 400 is going to happen back where Brief 1 happened!

It’s the place where we lived when we first heard Adam Curry on NPR talking about Podcasting. Adam inspired us with his idealism about the indie nature of Podcasting. It’s where we lived when we first heard Dawn say “Get ready, baby! Get ready! It’s The Dawn and Drew Show, ohhh!” It’s the place where we coined the phrase, “Tyranny of the Day Job” because no matter how well we were treated by Extra Space, the day job was getting between us and our driving desire to podcast full time. It’s the place where we spent a whole weekend with Cali’s whole family the Summer before Curtis Safford, our brother-in-law died of cancer. It’s the place where I interrupted Cali’s shower one morning in October 2005 and told her our next goal was to start a podcast that’s good enough and popular enough that we’ll be able to do it full time.

About a week before our last day at the day job, our Curtis passed away. We packed up the truck fast, dropped off our stuff in Dallas and headed to California for the funeral. Curtis was an IT guy at USC and he’s the person who converted us to Mac. He’s also the father of our most awesome 3-year-old nephew, Loki.

Friends of the Brief (FotB, pronounced FothBas) who come will be able to see where we started, where we lived and taste how good we ate when we WEREN’T eating Ramen Noodles. It really feels like we’re going home.

So, I have an idea and I want to see if anyone is game. Here goes…

Researching and writing The Brief usually takes us half a day or more. Shooting takes about 30 minutes and post production (editing, graphics, compression and uploading) takes about three hours. Check the Twitter transcripts. It’s pretty well documented.

This week, we’re slammed because we have an unscheduled trip to New York on Thursday and Cali has a speaking gig on Wednesday.

What’s the likelihood some friends of the brief would like to submit some stories to wiki {at} geekbrief {dot} com? We’re talking completely written stories with an attached product graphic or screenshot and links to sources so we know we’re not plagiarizing.

It seems like a fun experiment. If you’re interested in playing along, write a story about a gadget, Web application, game or piece of software. Length should be about five sentences long (keep the brief in Geek Brief). Include graphics or screenshots and links to your sources. Send it via email to wiki {at} geekbrief {dot} com.

You’ll be putting words in Cali’s mouth, so gold stars go to writers who are funny and still wholesome. Cali will edit you just like she edits me, but you’ll get the credit on the show and links in the shownotes on GeekBrief.TV.

One time, I worked at a non-profit organization where I had the opportunity to write a speech for Laura Bush. Hearing your words come out of someone else’s mouth is magical.

Ultimately, this experiment could lead to writing work for a future Geek Brief Gadget Blog…I’m just saying!