4 Things I Learned by Giving a Way an iPad on Twitter
For the last four years, my focus has been on building two brands from scratch: Cali Lewis and GeekBrief.TV. GeekBrief.TV has been a top technology podcast for four years running. Cali Lewis has 67,000+ followers on Twitter, and the most exciting thing for me is that the brands we built from scratch (and eating ramen noodles) have influence in the consumer electronics industry. That’s neat!
We recognized some really good strategies that can be replicated, and I’m now applying what we learned from building Cali’s brand to my personal brand. One of the things we did to grow her followers was to give things away. We didn’t do it often, but it was effective when we did. Scott Bourne is the king of using give-aways to grow his influence on Twitter, and I recommend studying what he does if it’s something you want to try.
Some people are only on Twitter to enter contests
This may not be shocking to anyone but me, but I was shocked to learn some people are only on Twitter to enter contests. They follow people to enter and Re-Tweet entries over and over again. I had an interaction with one woman who was working to make it as an assistant director in Hollywood. I asked her why she 
isn’t using Twitter to develop a personal brand. Her answer was she hadn’t thought to use Twitter like that. If she tweeted about her life as a struggling assistant director, it very well could be fascinating and who knows what that could lead to? I’m sure something more valuable than a chance iPad.
People are on Twitter for whatever reason it makes sense to them. Some of us are there for friends. Some of us are there for news and information. Some of us are there to market, and I guess some of us are there to win things. Almost once a day, someone told me they followed me for a chance to win the iPad, but they were glad they did because they got value from the information I share on Twitter. I learned that just because a person only tweets to enter a contest, it doesn’t mean they aren’t paying attention to who they’re following. It isn’t a two-way conversation for most of them, but ultimately if they weren’t interested in what I tweeted, they unfollowed when the contest ended.
A few people get mad if they don’t win
Every time we’ve given something away through Twitter or GeekBrief.TV, a few people have gotten upset with us after not winning. It isn’t something I really understand, but it’s good to prepare yourself for it so you’re not caught off guard. I try to respond sympathetically. My wish for every person who likes me or hates me is that they should have an iPad, so I’m disappointed for the people who didn’t win. The old commercial was about buying the world a Coke and everyone living in harmony. That sums up how I feel about iPads.
twitRand is limited by the Twitter API
twitRand is the best way I’ve found to pick a random follower, but the Twitter API has limitations that keep twitRand from being a perfect solution. From what I understand the best solution would involve sucking all the tweeted entries into a database and selecting from that. I had a conversation with someone after the contest ended and he might build something that does just that. I would pay a fee to a company that handles entries and insures the process is as fair as technically possible. I learned about tweetaways.com after the fact and that might have been the best solution, but at the time I announce the give away, twitRand was all I found.
Re-tweets work, but are they worth it?
Since I made the mistake of not developing my personal brand at the same time I worked on the Cali brand, I’ve had to correct that quickly. I’m still working on it and have a long way to go!
I don’t like the idea of contributing to noise on Twitter so I had to compromise THAT value in order to kickstart my personal branding campaign. Having people retweet my brand helped me increase my Twitter stats, but I’m sure it annoyed people too. One guy was so annoyed he created a parody twitter account and followed people who were following me. Some thought it was me. Ultimately, he made it clear he isn’t me and was just having fun at my expense and I can definitely live with that.
The biggest problem with the re-tweets is that I fear they’ll never end even though @TheNobber already one the iPad. Lots of people re-tweeted the links without ever going to Neal.TV to learn the details about the contest. All-in-all there were just over 6,000 tweets referencing Neal.TV during the time of the contest. Only a small number of people continue to tweet the link, but it could conceivable continue for a long, long time. Maybe I’ll start DMing them one at a time to let them know.
Overall, I’m happy with the results. There are things I would do different next time, but I can’t say the negatives outweigh the positives. After the contest ended, I lost about 150 followers and now the number is slowly growing again. The contest increased my numbers by almost 4000. Numbers in social media, when you’re doing it right, are about influence and credibility. My hope is that I either add value to people’s lives when I tweet, or that I make people smile by linking to something funny. My previous mission was to do whatever it took to help Cali succeed. I hope my new mission can be to help lots of other people succeed in using Web video to enhance their brands, and maybe I can continue to win along the way too.
Read More140 Characters at a Time
The complexity that goes into making each person’s life unique is one of the reasons those of us who cling to the concepts of grace and mercy love those ideas so much. It’s easy for me to assume I understand someone’s life and situation and make judgements about it. Even though I try not to, I do it all the time. I see politicians on TV. I listen to what they say, I read about their lives, I watch how they act, and then I round out the picture with assumption. We do the same thing collectively with celebrities. We do the same thing with friends. The more we care about someone, the more willing we are to be to dig deep and get an accurate understanding of who a person is and what their life is about. Even with the people we’re closest to though, we only get a partial picture.
When we share bits and pieces of our lives 140 characters at a time on Twitter, people read what we write, take what they know about us and fill in the blanks.
One day earlier this month something facinating happend on Twitter. Anyone following @calilewis and @nealcampbell might have seen two tweets about Oscar Wilde, one from each of us. The easy assumption was that the two tweets were related. I tweeted, “@2degreesofalie Oscar Wilde.” One hour later Cali tweeted, “One can always be kind to people about whom one cares nothing. - Oscar Wilde”
Oscar Wilde is way off topic for both Cali and me. Anyone paying close attention to both of us would assume the two tweets were related. Since my tweet came first, it would be easy to assume Cali saw me tweet Oscar Wilde and then tweeted an Oscar Wilde quote. But she didn’t. She hadn’t read my tweets that day and I hadn’t read hers. My tweet was an answer to a trivia question. Cali just happend to tweet that Oscar Wilde quote an hour later by coincidence.
Last night I tweeted a reference to a Sarah Silverman tweet. I think Sarah is one of the most brilliant comedians alive, but if you don’t know her sense of humor, you could very easily be offended. I would re-tweet her all the time, but I don’t because I fear people reading wouldn’t get the jokes. Sarah tweeted, “F**k-ups always have friends named Neil.” I tweeted, “I feel the need to RT @SarahKSilverman, but I don’t feel comfortable re-tweeting salty language. 
”
Someone made the assumption that my reference to that tweet had something to do with Cali. It didn’t have anything to do with anything other than Sarah making fun of the name “Neil” and me thinking her joke was funny just like I think most of her jokes are funny. I clarified everything with the guy on DM so everything is good, but I wanted to write this post because I’m working on assuming the best about people and sometimes it’s a challenge for me.
Sharing our lives with each other in real life and online is a risky proposition. We risk offending each other, hurting each other and even just misunderstanding each other. It’s even riskier when we share our lives 140 characters at a time. It’s also rewarding and well worth the risk. The reward of sharing our lives is that we encourage each other, inspire each other, and when were really lucky, we make each other smile.
1 Corinthians 13:12 says, “Now we see things imperfectly, like puzzling reflections in a mirror, but then we will see everything with perfect clarity. All that I know now is partial and incomplete, but then I will know everything completely, just as God now knows me completely.” It was written at a time when mirrors weren’t anything like what we have now. I think of a reflection in water or a stainless steel pan when I read that. The verse is about understanding God, but the idea of seeing things imperfectly, or “in part” like the older translations say, applies to how we understand each other too.
My goal is to assume more good things about people than bad things. I don’t always reach that goal, but it’s still the goal.
Read MoreHow We’re Doing GeekBrief.TV from Two Locations
I’ve said all I’m going to say about the personal part of what’s happening, but I thought it would be kind of cool to share how we’ve been producing the show from two locations.
Writing the show hasn’t changed much except that Luria writes much more than she did when she was here. It’s been interesting to see the different types of stories she chooses than me. I tend to write about gadgets. She tends to write about tech news and Web services like Google Docs. The Brief we will release today is about stuff we both wanted to cover. I wrote some of today’s show yesterday, some this morning and she wrote some to. Because of Google Docs, it’s always been easy to collaborate on a script.
After the script is done, Luria shoots it herself. She has our lights and the camera and the teleprompter. She shoots in front of a green screen in one take with one fixed shot and then she transfers one HUGE file to me, via FTP. The uncompressed footage is typically 4-8GB per episode. Sometimes it takes five hours, and really, that’s the biggest downside of the setup.
I have all the editing gear. As I download the file, I do preproduction graphics that will be used in the episode. When I have the file, I drag it into Final Cut Pro. It usually takes less than an hour to edit. Occasionally, when there are unusual graphics or video features in a particular episode, it takes longer.
I compress the show into three formats using Sorenson Squeeze. It does an excellent job, but it’s slow (and expensive). Then I upload the four formats to Mevio and post to the GeekBrief.TV Web site.
Except for news that needs to be more timely the workflow has worked well. It’s always fun to trouble shoot our way through new challenges.
Read MoreLuria (Cali) & Me
I was blessed to be married to Luria for eleven years. She left home in January and just announced on her blog that she is divorcing me. We’ve continued to produce GeekBrief.TV together and I’ve tried everything I could to save the marriage. She wants something different and I wish her peace and joy. I loved her because of her kindness and she has continued to be kind to me throughout this transition.
I’ve been standing with one foot in my old life with her and one foot in my new life without her. How I feel depends on the direction I’m looking. I’ve had time to cry, pray, go to counseling, go to church, read books, talk to people who have gone through this before, and by now, I’m doing pretty okay. Pray for us both if you pray.
That’s all I’ll say about the personal stuff. Follow me on Twitter if you want to know what’s next professionally. It’s much more shiny and much more happy than this.
Thanks for watching!
Neal
Read MoreCali Lewis and Neal Campbell Speaking at Gnomedex
This video isn’t in HD so it’s more fun to listen than to watch, but it’s our speech at Gnomedex in 2007. We kind of tell our New Media story and encourage anyone with an idea to “just start.”
Proof: I now fit in my wife’s pants. ;) LOL
Since November I’ve lost 36 pounds. A big part of that was giving up alcohol … martini’s in particular, which were about 200 calories each. I was in the closet this morning and none of my pants fit me. I looked down and saw a pair of Abercrombie chinos that belong to my wife. They’re pretty unisex looking, so I thought … what the heck, I’m sure they won’t fit. I tried ‘em on and they did! I tend not to get embarrassed all that easily, so I tweeted about it. @TomBraselton said put up or shut up. He tweeted that if I didn’t show pictures of me in the Chinos, it didn’t happen. Here ya go, Tom!
I’m still a little top heavy, but I think if I drop another 10 pounds, I might be able to borrow one of her bigger T-Shirts. 